B-MAT

The recipe for success

 
 
Network
  • 400.000 placemats,
    2 weeks
  • Format: A3
  • Premium lunch touchpoints
 
Target
  • Active and dynamic
  • Urban
 
Advantages

Interactive support, unzappable

Lunch break = receptive moment

100% share of voice

Sharing and proximity situation

Long-term contact during lunch

Perfect readability

Possibility to combine the campaign with sampling/activation/couponing

Exclusivity in the participating businesses

Digital conversion

 
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